This Privacy Policy describes how your personal information is collected, used, and shared when you visit, comment on, or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, and/or leave a comment on the Site blog, we collect certain information from you, including your name, billing address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Customer Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Customer Information.


We use the Customer Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information for new purchases or product license auto-renewals, arranging for delivery of files, and providing you with invoices and/or order confirmations). Additionally, we use this Customer Information to:
+ Communicate with you;
+ Regulate community standards on our blog;
+ Screen our orders for potential risk or fraud; and
+ When in line with the preferences you have shared with us via your purchases, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also use Device Information—specifically, IP addresses—to regulate community standards on our blog, only in instances when a user has become abusive towards other members of the community.

Some users may choose to opt into our newsletter. To be added to our marketing email lists, you will be asked to provide your name and email address. We use this information solely to deliver marketing communications we believe you may be interested in. In every email, you may choose to opt out and unsubscribe from future communications by clicking on the unsubscribe link at the end of the email.


We share your Personal Information with third parties to help us use your Personal Information, as described above. These third parties are as follows:

We use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Other trusted third parties include: MailChimp (our newsletter platform, which we use to send newsletters, and purchase follow ups), Bloglovin' (which allows you to subscribe to our blog), PayPal and Stripe (for payment processing in the event you purchase from our shop), and Jetpack (which provides functional services and tools used on our site, as well as with data about how individuals use our site). Additionally, should you click a link to Flywheel or SiteGround, your browser may embed cookies from these third parties to track affiliate activity. Click on any of the third parties as linked in this paragraph to view their own Privacy Policies.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to the United States.

When you place an order through the Site, we will maintain your Customer Information for our records unless and until you ask us to delete this information. If you leave a comment on the Site, we will maintain your Customer Information for our records unless and until you ask us to delete this information. Personal Information transmitted to Google Analytics is kept for a period of 14 months.

To access or use the Site, you must be 18 years old or older and have the requisite power and authority to enter into this Privacy Policy. Children under the age of 18 are prohibited from using the Site.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. You acknowledge and agree that it is your responsibility to review this Site and this Policy periodically and to be aware of any modifications. We will notify you of any changes to this privacy policy by posting those changes on this page.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at


Updated: May 2020