Why we love WordPress

(…and why it’s time to breakup with Blogger, if you haven’t already)

Trust us, we get the allure of Blogger — it’s free, user-friendly, and plenty of bloggers have been successful on the platform.

Admittedly, as a WordPress theme shop we’re a bit biased on the subject. But we’ve helped enough bloggers make the move to WordPress over the years that we can definitively say it’s the best choice for fashion and lifestyle blogs.

Why? It comes down to flexibility, options, and control.


The number one thing we love about WordPress is that it allows your site design and functionality to evolve with your content. The beauty of WordPress is that you can customize it as little or as much as you like.

We’ve seen a variety of Blogger templates over the years. Sure, you have options to create a unique site on Blogger — but at the end of the day, your options are limited unless you really know your way around code. Even then, there are only so many ways you can customize the code.

With WordPress, the options for fashion and lifestyle blogs are practically limitless, with many options available to you even if you don’t know how to code. The market for WordPress themes has grown so much over the years, making it easier to find a unique layout to suit your blogging needs. As a theme shop, we particularly love the Customizer, which is where we’ve added all of our options so you can easily customize your blog step by step.

And when you’re ready for a custom site? WordPress has the flexibility to take the content you’ve already created and display it to suit your readers’ needs, from special outfit galleries to travel guides and more.


Plugins open up a world of possibilities for your site and can help you create a truly unique experience. Do you want to show shop the post widgets after the excerpts on your home page? We have a plugin for that. Do you want a pin-it hover on your images? There’s a plugin for that, too.

Furthermore, plugins make it easy to add the essentials to your site, like the proper code to enable rich pins, or improve your site’s SEO. The great thing about plugins is that it keeps this functionality separate from your site design, so you can switch up the theme without losing these essentials.


For us, the most important thing about WordPress is that it gives us full control over our website. Blogger is just one of many services under the Google umbrella, and while we like to think Blogger will be around forever, well, we thought the same thing about Google Reader. At the end of the day, Google will do what’s best for their bottom line.

With WordPress, you have access to every single file that runs your website. If you’re not happy with the way your site runs, you can move those files to another web host (we love Siteground and Flywheel).

And more importantly, WordPress is an open-source, community project, built and maintained by hundreds of volunteers. This means that the people working on WordPress actually use it themselves and are personally invested in its improvement.


Make your blog stand out.

Ready to start, redesign, or monetize your lifestyle blog? Get it done this week with Your Blogging Roadmap, our free choose-your-adventure guide to achieve your next big blogging goal.

Click the button below to get started, and we’ll send you a step-by-step daily plan and emails to keep you motivated, so you can blog better — or, as we like to say, blog in italics.